A common question I receive is the meaning behind the Assiduity logo. The logo was influenced by a perspective I refer to as the P Diamond. Notice the multiple diamonds stack on each other that are slightly farther apart than the original diamond. 

 

P Diamond planning is a comprehensive framework that can be used to guide the development of new solutions. It involves evaluating the distance between existing offerings compared with the distance between the new venture. The framework is based on four key elements: Product, Persona, Problem, and Purchase. By focusing on these four elements, companies can create solutions that are tailored to the needs of their target customers and are well-suited to the business challenges they face.

 

Product: The first element of the P Diamond framework is Product. This refers to the platform or solution that a company is developing. When using P Diamond planning, it is important to ensure that the product is well-designed and meets the needs of the target audience. This may involve conducting market research, developing user personas, and testing the product to ensure that it is effective and user-friendly.

 

Persona: The second element of the P Diamond framework is Persona. This refers to the end user or decision maker who will be using the product. When using P Diamond planning, it is important to understand the needs, preferences, and pain points of the target audience. This may involve developing detailed user personas, conducting surveys or focus groups, and analyzing customer feedback.

 

Problem: The third element of the P Diamond framework is Problem. This refers to the business challenge that the product is designed to address. When using P Diamond planning, it is important to identify the specific business challenge that the product is intended to solve. This may involve conducting market research, analyzing industry trends, and consulting with experts in the field.

 

Purchase: The fourth and final element of the P Diamond framework is Purchase. This refers to the sales channel that will be used to bring the product to market. When using P Diamond planning, it is important to identify the most effective sales channel for the product. This may involve analyzing customer behavior, evaluating existing sales channels, and exploring new distribution channels.

 

The value of using P Diamond planning when developing new solutions is that it helps to ensure that the product is well-suited to the needs of the target audience and is designed to solve a specific business challenge. By focusing on the product, persona, problem, and purchase, companies can create solutions that are effective, efficient, and well-suited to the needs of their customers.

 

However, the further the problem, persona, problem, and purchase are from the next solution, the more challenging the go-to-market will be. This is because the greater the gap between the solution and the elements of the P Diamond framework, the more effort and resources will be required to bridge the gap and bring the solution to market.

 

To mitigate this challenge, companies should take a comprehensive approach to P Diamond planning. This may involve conducting extensive research and analysis to ensure that the product, persona, problem, and purchase are aligned with each other and with the needs of the target audience. It may also involve testing and iterating on the solution to ensure that it is effective and well-suited to the needs of the target audience.

 

In conclusion, P Diamond planning is a valuable framework that can be used to guide the development of new solutions. By focusing on the product, persona, problem, and purchase, companies can create solutions that are effective, efficient, and well-suited to the needs of their customers. However, it is important to recognize that the closer these  four variables are with existing offerings, the more likelihood of success. By taking a comprehensive approach to P Diamond planning, companies can overcome these challenges and create successful solutions that meet the needs of their target audience.